Weekly E-Commerce Tip #1
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Your Content Strategy Should Be Multi Purpose
Knowing how to develop a content strategy solves SO many things an e-commerce business needs to grow. It is relatively little work too. Building a content strategy is building for the long term success of your business so more people can find you over time. It is probably the most cost affective too.
With the correct strategy, you can do all of the following...
Convert prospects to customers by answering questions for them proactively (think helpful tips and articles around FAQ's you get). You reduce impediments to purpose with questions AND save time on emails or chats you have to answer
Deliver value to existing email list and customers which helps them fall more in love with your brand for repeat purchases and referrals. These people cannot wait to get your latest content and share it with others
Drive customers to your business by creating posts which prospective customers are interested so they discover your business
Help you rank better in search engines with helpful keywords, improving time spent on page as well as links back to your website
Encourages sharing of your brand by others. As they find value in your piece they re-share it online
Builds your email list so you can market to people. In every business there are a handful of things everyone wants to know about your product or business before they buy. You can build your email list by answering these questions for people and advertising sign ups
Creates a connection between you and your audience. They find value in what you share with them.
When you do this, it helps your business always grow even while you sleep. It creates a giant net on the web capturing new potential customers all the time.
But You Are Busy.... How to Do It
Building a content strategy is building for the long term. It is probably the most cost effective as well (think the fishing net analogy above). Even if you are getting spectacular results with paid ads or some other form of advertising, it is such a light lift up front that just keeps giving in the future. You have probably noticed you get the same questions over and over from prospective customers. You can start by creating pieces about each of those questions. Then you can publish those as pages on your website, include in welcome workflows, post purchase workflows, post on your social accounts and even consider driving ads to them! You can write this or simply find a writer to do this!
Examples.
Here are some examples doing a great job of serving their core audience while accomplishing all the above.
Questions for us? Contact us here.
Ecomm BBOP Team
